Science Communication - Soil.

In my research I have ben looking at the stuff under our feet. 
Soil. 

Others call it dirt, much, grime, crud, mire, filth, mud.

The common knowledge that soil enthusiasts amongst us may know is that a single teaspoon (1 gram) of rich garden soil can hold up to one billion bacteria.

 

Preparing your content & getting your message clear, using lessons from traditional story-telling

Participants will have the opportunity to practice communicating scientific ideas clearly - minimising the use of jargon and maximising opportunities to use imagery, examples, metaphors and analogies - and try out techniques that can be used to generate new content from scratch.
— http://soils.org.uk/event/880